The Skinny: Whitemare is an incredibly rambunctious, dirty rock band from the UK who’s new video for the song “Elm Grave” we have the pleasure of premiering to the world. Here’s a description of the video from the band: “The video for ‘Elm Grave’ was shot in one evening in Brighton with our mate Guy Pearce. As it was our first attempt at a promo, we tried to make it raw, fun and trashy, the perfect aesthetic to compliment our primitive approach to making music. Enjoy!”

Publisher, CEO, and Co-Founder - Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada (and the world’s) leading music sites. On the eve the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.