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the Skinny: It doesn’t really take that much for a lot of kids to have the dream of being in a band, performing on stage, and making the music that people want to hear. That’s the easy part. The hard part is to actually put that dream into a goal that can be achieved and then begin that process of becoming a rock band and earning your stripes. Meet The Product. Out of the small town of Wales, Michigan, four guys have come together with a desire to bring their music to the masses. This isn’t a dream that is rare. Most dreams aren’t. The rare part of dreams are the few people that go above and beyond to achieve them. Recently signed to upstart independent label Alternative Addiction Music, The Product is destined for bigger and brighter things. Their debut EP, Break The Silence, dropped June 16th, with a full album to follow in the near future. This is a new band, but ‘new’ the right way. They’ve got a new determination that hasn’t been seen in a band before and they’ve got a goal in mind that they won’t quit on.  [ END ]

Publisher, CEO, and Co-Founder - Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada (and the world’s) leading music sites. On the eve the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.