Film Review
Band vs Brand (Cleopatra Entertainment) [Movie Review]
Out now via Cleopatra Entertainment, Band vs Brand is an entertaining and in-depth look into the power of branding in today’s music industry.
As the music industry has evolved – or, as many believe, devolved – artists and musicians have had to find creative ways to keep the income streams flowing in order for them to continue doing what they do. Band vs Brand takes a rather in-depth look at the idea of being a brand and not just a band. This concept has been around for a while and, while I can think of no one else who has capitalized on it more than KISS, the film makes a valid point: in order to survive the musical landscape, even lesser-known musicians need to brand.
Money from record sales has declined dramatically since the advent of digital file sharing (perhaps Metallica was on to something way back when they took on Napster) and kids seem to have the attention span of gnats, preferring to download a single song rather than an album. In turn, this compels the artists to search out alternative revenue streams. Branding allows them the opportunity to make up for lost record sales with t-shirts, hoodies, hot sauce, and even beer or wine.
Through a series of interviews with members of Megadeth, Great White, Keel, Slayer, and many others, the film does a great job of documenting the evolution of today’s musicians and how they are navigating the ever-changing waters of such a fickle industry.
Distributor: Cleopatra Entertainment
Release Date: February 12, 2019
Run Time: 92 minutes
Before lamenting that capitalism indeed rules the world, scope the film’s trailer here.
-
Music7 days ago
Take That (w/ Olly Murs) Kick Off Four-Night Leeds Stint with Hit-Laden Spectacular [Photos]
-
Alternative/Rock22 hours ago
The V13 Fix #011 w/ Microwave, Full Of Hell, Cold Years and more
-
Alternative/Rock1 week ago
The V13 Fix #010 w/ High on Fire, NOFX, My Dying Bride and more
-
Features7 days ago
Tour Diary: Gen & The Degenerates Party Their Way Across America
-
Culture1 week ago
Dan Carter & George Miller Chat Foodinati Live, Heavy Metal Charities and Pre-Gig Meals
-
Music1 week ago
Reclusive Producer Stumbleine Premieres Beat-Driven New Single “Cinderhaze”
-
Indie22 hours ago
Deadset Premiere Music Video for Addiction-Inspired “Heavy Eyes” Single
-
Alternative/Rock2 weeks ago
Three Lefts and a Right Premiere Their Guitar-Driven Single “Lovulator”