UK metalcore group We Struck Gold have unveiled their new single and its accompanying music video (shot by Loki Films), “Giving Up On Giving In.”

Commenting on the single, ban member Omar Al-Hinai states:

“The false sense of self is truly alive. The harrowing voice, urging on a resentment of accomplishment; feeding off the fear of failure. It is often believed that we are the fabricators of our own cynicism of failure, yet all it takes is one step back to consider… is that voice truly ours? This is a battle that we each share in our own lives. ‘Giving Up On Giving In’ marks the beginning of our war, waged on self-doubt for the reclamation of desire and purpose. The strategy – total aggression. Ruinous rhythm guitars dictate the stomping ground, while intense vigour seeps through every beat of the drums. Every line captures the frustration and relentlessness of an issue that we as a band can all relate to. This is our middle finger to doubt and the doubters. Apply it, perceive it.”

Author

Publisher, CEO, and Co-Founder - Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada (and the world’s) leading music sites. On the eve the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.