Focusing on the development of emerging artists, through performance content and careful curation, Vevo DSCVR has helped emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR series include Billie Eilish, AB6IX and Alfie Templeman.
2020 saw the release of LA-born Gracie Abrams minor EP, garnering praise from the likes of V Magazine, NME and more. Written during her recent coming of age in New York City, Gracie explained, “I think that two changes—being alone in a new city [while being] fresh out of a long-term relationship—kind of forced me to internalize a lot of new feelings by myself for the first time. So I spent a lot of time alone with them, which led me to eventually writing this project.”
The 20 year-old first started songwriting as a way of letting her emotions out, with songs built around teenage journal entries, and often recorded solo, in her bedroom, and released via demos on Instagram or Soundcloud. More recently, having found a group of collaborators she trusts, it’s become about really honing the songs until they’re simultaneously as specific and as universal as possible.