Logic recently dropped the video for “Highlife,” directed by actor and filmmaker Kevin Smith. The rapper has long admired Smith’s work and has vocally credited him as a major influence on his music. “Highlife” is featured on Logic’s forthcoming album College Park, due out February 24, 2023, and follows lead single “Wake Up.”
A self-described orphan with parents, Logic was the child of an alcoholic, mentally ill mother on welfare and an absent, crack-addicted father. He spent his days immersed in music as well as cinema, as a means to escape, and to also cope. Directors like Tarantino and Spielberg were idols to the future rap star, yet one director, due to his grit and authenticity, always had a special impact on Logic – Kevin Smith.
Smith arguably changed cinema with his indie phenomenon hit, Clerks, which he wrote, produced and directed. The film became a cult classic that permeated pop culture and influenced generations to follow – with Logic vocally expressing his adoration. Smith became aware and for Clerks 3, he actually contacted Logic directly on Instagram and invited him to appear in the feature. At that time, Logic was away from his social media and never received the message. They eventually connected and their fast-growing friendship evolved into this collaboration.
For this stoner anthem, “Highlife,” Smith assembled the Clerks cast at the original New Jersey Quickstop set – and featured Logic as the star of the show.
This project represents a rebirth of sorts for the accomplished rapper. Through a diverse range of hip-hop and scripted scenes, Logic reflects on his life and career to date, interlaced with the subtexts of starting a new chapter. From sleeping on couches to headlining arenas, this album is not only a look back on his trajectory, but also a commentary on what comes with success. He is joined by an impressive range of features including: Norah Jones, Seth MacFarlane, Joey Bada$$, RZA, Statik Selektah, Redman, Fat Trel and Bun B.