Connect with us


Watch CEO Trayle’s New “Alter Ego 2” Music Video

Atlanta-based CEO Trayle turns his focus inward as he spars with his split personality on the new video for “Alter Ego 2,” a tête a tête with C4.



Atlanta-based CEO Trayle’s twisty and conversational flow helps him stand apart in the street rap game. Turning his focus inward as he spars with his split personality, Trayle shares the video for “Alter Ego 2,” a tête a tête with C4. With a sinuous beat produced by OG Parker, Beezo, DreGotJuice & Carson Hackney, “Alter Ego 2” interrogates Trayle’s conflicted mindset.

Trayle attempts to better his life through his music, focusing on the positives as he raises his profile, while C4 attempts to drag him back into the streets, unable to shake the paranoia that accompanies the hustler lifestyle. “I know you shellshocked, b*tch, but everybody ain’t no enemy,” Trayle says, but an unconvinced C4 replies: “Whenever we do, n**** start to envy me/I done gave n*****s all the sympathy.”

Directed by AZae Production, the video uses camera trickery to dramatize the conversation between the song’s two characters. Dressed in all black, C4 smirks and counts his cash, while the orange-clad Trayle attempts to resist his charms and keep his life on the straight-and-narrow. “Alter Ego 2” is one of the key tracks from HH5, Trayle’s most recent mixtape.

Artwork for the album ‘HH5’ by CEO Trayle

Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.