Willacoochee, Georgia’s RVSHVD, who self-proclaims he’s “a little bit country and a little bit street,” returns with “Hit Different” to exemplify just that. Growing up, RVSHVD studied the songwriting of Lil Wayne, Eminem, and Tupac. He was a self-taught R&B singer, and then he heard a track by Keith Urban.
“Hit Different” describes how these influences still are prevalent in RVSHVD’s sound, especially in the chorus where he sings, “Alpines bumping dirty south hip hop; Mix in with some country boy Rick Ross; Throw in a little Lil Wayne with a little bit of Travis Tritt; Yea I hit different.” The track was released via The Penthouse South / Sumerian Records.
“‘Hit Different’ is about how life is in South Georgia. A lot of people back home will relate to it. People in the South have their own version of what ‘country’ means, and this is ours.”
The official music video, directed by Travis Knight, interweaves RVSHVD’s performances backed by “Que Dog” steppers from Alabama and various recording artists from country, rock, and rap who are all trailblazing their own individual paths or ‘hitting different.’