With a couple of teasers indicating a Friday announcement, the Doodles team announced today that former Billboard CEO Julian Holguin has stepped down and joined the popular web3 NFT, media & entertainment brand as Partner and CEO.

Commenting on the news, Holguin states:

“I couldn’t be more excited to join Evan, Jordan, and Scott on this journey. What they’ve been able to accomplish and the way they have innovated in such a short time is truly remarkable. Doodles has already shown that a blockchain-based media company can and will change how we engage with and value content fundamentally. I look forward to helping build Doodles into one of the world’s next great brands and push blockchain and NFTs into the mainstream market.”

Doodles co-founder Evan Keast shares his own two cents:

“Julian’s vast experience as a music and media executive will help Doodles reach billions of fans by leading next-generation partnerships with the world’s largest artists and companies. This level of executive appointment is a web3 first and affirms our commitment to go mainstream. We’re thrilled to welcome Julian to Doodles.”

For those that don’t yet know, Doodles launched in October 2021 and is a collection of 10,000 NFTs co-founded by digital artist Burnt Toast and Web3 pioneers Evan Keast and Jordan Castro. Notable collectors include Justin Bieber, Future, Gary Vee, Snoop Dog, Fat Joe, Kygo, Diplo, Steve Aoki, and Pranksy.

The full press release can be read here

Julian Holguin by Business Wire

Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.