Vydia, the leading end-to-end music technology platform, announces its official SXSW Panel entitled “Regional Mexican: Propelling the New Wave of Latin” on March 16th at the Austin Convention Center highlighting the fast-growing Latin sub-genre of Regional Mexican music and discussing the future of the Latin music industry.

Since the boom of “Despacito,” Latin music has been riding a growing wave of listeners, new creators, and industry executives from around the world. The big question now is what will catapult the second swell into an even larger wave? The answer, it seems, comes in the form of Regional Mexican music. Regional is growing faster than any other Latin sub-genre, but its roots are shared. With so many idiosyncrasies involved, is it a genre that can transcend borders? Is it musically compatible? And how can females become their own stars in a post-Jenni Rivera world?

A panel of experts who form part of different branches in the music industry also discuss the roots, cross-cultural challenges, and benefits of how the genre might produce the next Bad Bunny, Camila Cabello, Santana or Shakira. Panellists will include Ximena Acosta (Ximena Acosta PR), El Fantasma (AfinArte Music), Israel Salazar (SiriusXM), and the discussion will be moderated by Nicolas Moreno (Head of Vydia’s Latin-Artist & Label Services).

Vydia is an end-to-end music technology platform and services company that provides labels with the infrastructure and tools to power their business. With a full suite of services, Vydia offers video and audio supply chain, global distribution, analytics, rights management, payments, detailed revenue reporting, and white label services. Vydia is a partner of leading digital service providers such as Spotify, Apple, TikTok, Vevo, YouTube, and Facebook. Combining innovative technology with industry expertise, Vydia is distribution reimagined.

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