Whole Foods Market Confirms SXSW 2023 Event ft. Nappy Roots, TALK, Dream

Whole Foods Market’s flagship store on 6th Street and Lamar Boulevard will host an official SXSW event on Friday, March 17, to benefit Whole Planet Foundation, a private, nonprofit organization established by Whole Foods Market and dedicated to poverty alleviation through microcredit loans in the U.S. and around the world where Whole Foods Market sources products.

The showcase will be a soul-nourishing convergence of music, technology, health-conscious gastronomy, connectivity and social engagement. The event is presented by Bitchin’ Sauce, KeVita, Andalou Naturals and Mineral Fusion and will feature artists, brands and innovators converging to support an impactful cause.

Whole Planet Foundation funds microcredit – small loans with no formal contract or collateral – provided to microentrepreneurs living in poverty to generate income for themselves and their family members. This SXSW official event is perfectly timed during Women’s History Month because the most marginalized entrepreneurs are women, who, with a microcredit loan, can create or expand a business, often home-based.

Joy Stoddard, Director of Development and Outreach for Whole Planet Foundation, emphasized that, “This year’s event has already raised $30,000 to support Whole Planet Foundation’s impactful programs in Austin and more than twenty cities in the U.S. and 80 countries. These funds will go directly to support an additional 1,000 people – women entrepreneurs and their family members – with income-generating opportunities.”

Whole Planet Foundation SXSW 2023 Event Poster

On the music front, this year features a carefully curated lineup showcasing the depth and diversity of modern music. Getting things started will be NYC singer-songwriter Jessica Carter Altman, then performances throughout the day by rising SoCal alt-rock trio L.A. Edwards, German dream-pop stylings of Philine Sonny, to NYC-based EDM hyper-pop duo Frost Children to Catalonian folk-pop composer Núria Graham to Alternative K-pop collective Balming Tiger (known for their collaboration with RM of BTS) to gregarious Canadian TikTok sensation TALK, acclaimed Filipino indie-pop duo Dream, Ivory and legendary alternative Southern rap group Nappy Roots (heralded for their infectious smash “Good Day”).

Rounding up the eclectic lineup include SLC indie rockers Krooked Kings, esoteric AZ power popsters Ponderosa Grove, Gibson Guitars’ endorsed punk blues rocker Devon Thompson and nouveau disco rap prodigy Ric Wilson who just dropped the EW&F/Arrested Development-inspired heater “Pay It No Mind” featuring Chromeo and A-Trak.

The Whole Foods Market Lamar store is located at 525 N. Lamar Boulevard in Austin. Admission to the showcase is free, open to all ages, with priority to SXSW badge holders. RSVP here: https://wholeplanetsxsw-march17-2023.eventbrite.com.

Lineup:

11:00-11:20 – Jessica Carter Altman
11:35-11:55 – Devon Thompson
12:05-12:30 – Philine Sonny
12:45-1:10 -Ponderosa Grove
1:25-1:50 – Frost Children
2:05-2:35 – Ric Wilson
2:50-3:15 – Núria Graham
3:30-4:00 – Balming Tiger
4:15-4:45 – Krooked Kings
5:00-5:30 – L.A. Edwards
5:45-6:15 – TALK
6:30-7:00 – Dream, Ivory
7:20-8:00 – Nappy Roots