Guided by artistic desire and a true lover of artistry in all of its forms, Robert Lundberg has become a highly regarded photographer and filmmaker lauded for his innovative and versatile documentaries covering the worlds of music, comedy, art, and film. After spending his early years in Massachusetts, Lundberg moved to New York City where he more actively pursued a full-time career in art and film. Uniquely focused on seeking out the next big artistic challenge, Lundberg chose to pursue one of his most ambitious projects at the beginning of 2020 when he launched his new documentary series entitled Uncontaminated Sound – The Interviews.
Debuting in February 2020, the series follows comedians, musicians, fine artists, and actors with Lundberg’s primary goal to gain a particular insight into their creative processes which can only be thoroughly deciphered by truly going behind the scenes. With Uncontaminated Sound, Lundberg’s purpose is to offer an intimate look into all of the rarely seen or known “little things” that take place during interviews and other similar social and private interactions with artists and performers. Mainstream features are often heavily and unevenly edited, offering viewers only individual, preferred moments. In contrast, Lundberg is dedicated to delivering to you all of the real, raw, authentic moments that you would never otherwise have the opportunity to experience.
While the weather may be turning more and more frigid, Lundberg is just getting warmed up for the year, with his second edition of Uncontaminated Sound for the calendar year. Joining Lundberg for his monumental 50th episode of the series is the YouTube megastar Alpharad, or as the music community knows him, Ace of Hearts. The man behind it all is Jacob Rabon IV, a man who has had one of the most interesting and unlikely rises to fame. From a chemistry student, to then a viral sensation, to a YouTube star, to now a musician, Rabon is doing it all. As Alpharad, his YouTube channel has racked up over 1.3 billion views over the last seven years, with many of the videos individually receiving millions of views each.
After releasing two EPs under the name Ace of Hearts in 2020, Rabon dropped the full-length Frozen in Time on December 10th, a collection of personal songs that reflects on everything that has been important to him over the last year. Each song is tied to a journal entry, which was in one instance, a terrifying prospect for the songwriter, but in another, it was just the type of high he was seeking. Rabon was determined to bring a high level of honesty to Frozen in Time, fed up with holding back, and ready to let loose. And that’s exactly what he did, crafting an album that’s meant to be both an emotional and cathartic experience.
With a few thoughts on his talk with Rabon, Lundberg shares:
“With over a Billion views on YouTube, Alpharad solidified his position in the secondary world we now call the web. Creating content for the gamers out there Jacob Rabon IV, built a very successful business through developing a fan base. This, from a model I still truly don’t quite understand (possibly due to a generational gap).
“However, Jacob sat in front of his screen well lit to discuss his new creative outlet: music. His self-funded project Ace of Hearts, is a transition point for the young successful creative as he hopes to fully focus on a passion that has been with him all his life.
“The Los Angeles-based creator and I sat down to discuss this transition, his new full-length album Frozen in Time, and more. Albeit, a bit condensed and with a few choppy moments (on my end). Please enjoy conversation 050!”
Lundberg has more interviews to come with acclaimed artists who have agreed to be a part of Uncontaminated Sound – The Interviews as 2022 starts to get rolling. Lundberg has already been bringing you for some time now his ongoing series Uncontaminated Sound which takes a look behind the scenes to get a look at performers before they take the stage. The series has featured Macklemore’s Gemini Tour featuring Eric Nally (formerly of Foxy Shazam) and Xperience, Louie Anderson, Sinbad, Ron English, We Are Scientists, Rufus Wainwright, and more. Lundberg’s photography has been highlighted in publications such as Huffington Post, Paste Magazine, and more.