Influential hip-hop label Death Row Records kicks off its 30th Anniversary celebration this year with today’s launch of its first-ever online store, where fans can purchase music, merchandise, NFTs and more. A special 30th Anniversary limited edition merch line will launch in late April.

Death Row will be offering blockchain-based non-fungible-tokens (NFTs) throughout the year, beginning with Series 1: Nobody Does It Better, in partnership with Fanaply. Fans will have three tiers of the Death Row Series 1: Nobody Does It Better NFTs to choose from:

Death Row Series: #1 Nobody Does It Better NFTs
3 Ultra-Rare 30th Anniversary Diamond Medallion & Necklace NFTs – Price: $30,030.30
Includes:

  • 1 of 3 King Ice Limited Edition Death Row 30th Anniversary Medallion & Necklace:
    o Extra-large King Ice medallion; back of the medallion opens up to use as a secret stash to hide your “valuables”
    o First buyer receives #1 of 3. Second buyer receives #2 of 3, and third buyer receives #3 of 3
  • The medallion & necklace will be hand-delivered to the buyer
  • Exclusive audio bed from the Nate Dogg classic “Nobody Does It Better”
  • 3D files of the medallion necklace will be sent to buyers

30 Limited Edition Deluxe 30th Anniversary Gold Coin NFT- Price: $1,0030.30
Includes:

  • 30th Anniversary Merch Bundle including the following:

(1) Very Best of Death Row vinyl
(1) Short sleeve t-shirt
(1) Long sleeve t-shirt
(1) Hoodie
(1) Beanie
(1) Mug
(1) Vinyl slipmat
(2) Masks

  • The Deluxe Death Row 30th Anniversary Gold Coin NFT
  • Exclusive audio bed from the Nate Dogg classic “Nobody Does It Better”

300 Limited Edition Deluxe 30th Anniversary Silver Coin NFTs – Price: $30.30
Includes:

  • The Deluxe Death Row 30th Anniversary Silver Coin NFT

Exclusive audio bed from the Nate Dogg classic “Nobody Does It Better.”

The label also announces the cassette re-release of four classic Death Row titles on 4/20: Dr. Dre’s The Chronic; Snoop Doggy Dogg’s Doggystyle; 2Pac’s All Eyez on Me; and Makaveli’s (2Pac) The Don Killuminati (7 Day Theory). These releases mark the first time since the ’90s that these Death Row titles will be reissued on cassette. Fans can preorder them now at www.tapeheadcity.com.

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