Folk singer-songwriter Cole Scheifele has released his latest single “All The While” on January 14. Premiering in The Bluegrass Situation, the song is about living in the present moment and focusing on things that invigorate your life while you still have the opportunity – a mindset we could all use given this year’s events.

“All The While” takes Scheifele’s singer-songwriter style and incorporates a fresh spin with rock n’ roll influences. “This is one of the only songs I’ve ever written that really breaks open and gets big,” says Scheifele. “We made it that way on purpose. I wanted it to feel like that feeling of really cracking your heart open and letting go of all the things in life that weigh you down and just going for it.” Paired with a string quartet, the music alone ignites a feeling of relief and freedom.

Much like other artists and writers these days, most of this track was created over quarantine. Scheifele says he had the first verse done years ago and found the inspiration to polish it up in recent months. Scheifele rarely – if ever – bows down traditional formats. “I just let the song unfold and go wherever it tells me to go,” he says. After dealing with mental and physical health problems over the years, Scheifele transformed into a mature and honest artist, writing only from the deepest parts of himself.

“All The While” seemed to push its way through the darkness as the artist sat in a seemingly stagnant state with the rest of the world in 2020 – the lyrics poured out and quickly illuminated the path of inspiration. “It’s funny how it works out that way,” says Scheifele. “I hope we captured some of that feeling.” “All The While” is a tease to Scheifele’s upcoming album The Hideaways, releasing in 2021.

Cover art for “All The While” by Cole Scheifele

Cole Scheifele is an up-and-coming folk singer/songwriter based out of Denver, Colorado. He combines beautiful melodies with deep and thought-provoking lyrics that he says stem from his never-ending hunger to discover more about the human experience. “I don’t think we ever stop learning and digesting thoughts and feelings from the world around us” he said, “I try to go into some of the deeper parts of the mind that can be inherently scary, but also endlessly beautiful.” His debut EP Everything Matters, Nothing Matters At All was released in 2019 and is a perfect example of this, as it delves into deep human connection, loss, and existential thoughts.

Backed by a stellar local cast, Scheifele has landed gigs opening for international touring acts such as Jade Bird and was chosen as a Top 10 Finalist out of over 400 entries for The Planet Bluegrass Rocky Mountain Folk Festival Songwriting Competition. He recently caught the attention of The Fray’s Ben Wysocki, a fellow Denver musician and producer. The two are currently recording Scheifele’s first full-length record which is set to be released in 2021.

Dawn Jones is the curator of the V13 imPRESSED Column. Previously known as imPRESSED Indie Music Blog, Jones and her team joined forces with V13 in 2020 to collaborate on an exclusive column on V13's site (imPRESSED) to bring a niche focus to the rapidly evolving indie music genre. Dawn is also the founder of Pressed PR - a boutique PR agency that focuses on PR for independent creatives. Pressed PR’s team works on a variety of campaigns partnering with independent filmmakers, independent artists, and independent labels. Pressed PR’s music clientele has landed in the pages of Billboard, Atwood Magazine, EARMILK, HYPE Magazine, and many others.