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LTtheMonk Shares Sudsy Single, “Pepsi Challenge”

LTtheMonk releases his fizzy new single, “Pepsi Challenge,” a creative project inspired by a podcast. Hear it today!




LTtheMonk releases “Pepsi Challenge,” a creative project inspired by a podcast. Originally from London, UK, LTtheMonk had an eclectic musical upbringing that set him off on a journey to becoming a musician himself. Dance is also an intrinsic part of LT’s toolkit, with bantamweight Gene Kelly-meets-James Brown footwork and immaculate sport socks both indelible signatures of his persona as an entertainer. Melding all of his influences, LT aims to fuse dance music with hip-hop and pop to create his own unique sound.

LT was listening to a podcast series about the “Cola Wars” of the 70s and 80s between Coca Cola and Pepsi, and it made him think about being in a relationship where you’re considered a “power couple.” In a lot of situations, ego might destroy the relationship, if one person is being given more attention, or achieving more success than the other.

Commenting on the song, LTtheMonk states:

“The lyrics for ‘Pepsi Challenge’ are taken straight from old school advertisements for Coca Cola from the 40s-70s which I bought at a vintage market in Toronto, coupled with my ‘New Monk Swing’ sound, which mixes dance, hip-hop & R&B to bring together the dancing, rapping and singing sides of my artistry.

I created 2 sodas for ‘Pepsi Challenge’’s music video, ‘Monk Pop’ for myself, and ‘Uptonic’ for the character of my romantic partner. Director Matt Azzarello captured people coming into a store and taking the Pepsi Challenge with myself and my partner, doing a blind taste test and deciding which drink they preferred. We used these scenes to represent my partner and I going through challenges on the way to embracing being a power couple, finding success and happiness in our relationship in the end.”

LTtheMonk “Pepsi Challenge” single artwork

LTtheMonk “Pepsi Challenge” single artwork

Lover of all things music, Vanessa De La Rosa has been involved in the music scene most of her life in different capacities. All genres welcome, she is a past master in the art of "nerding-out" with music, and is excited to explore that passion by sharing the stories of artists everywhere. Fan of: Festivals, gear, music production, all genres, supporting artists, concerts, and merch!