Asphalt Music Group has inked an exclusive deal with crypto industry pioneer and leader, Matthew Snider of NFT Consulting (Portland, OR). The new label relationship will include a new adopted focus on developing a new blockchain-based marketplace for music, media, and digital collectibles, specifically in the NFT marketplace and beyond. “Blockchain technology is an exciting new frontier we are running straight towards. We are really looking forward to teaming up with an industry leader who sees the value in music in its current and future marketplace,” says Aaron Chesling, CEO of Asphalt Music Group. Matt Snider, the CEO of NFT Consulting, also comments on the partnership saying, “We are very excited to partner with an innovative record label like AMG to empower and champion artists with blockchain-powered NFT technology.”

Nashville-based Asphalt Music Group (AMG) was established in January 2020 as an independent record label to help artists keep moving forward. Founder and CEO Aaron Chesling is a well-established country music record producer and industry executive with previous work as a distribution specialist at Universal Music Group assisting in new physical release marketing campaigns for (3 Doors Down, Bon Jovi, and Ludacris), logistics and radio promotions for Big Machine Label Group working closely with the roster (Florida Georgia Line, Maddie & Tae, Thomas Rhett, Steven Tyler, and Taylor Swift) contributing to several #1 hits, and as of recent, serving as the lead A&R for the late and iconic Joe Diffie. Having been nominated for Nashville Business Journal’s Top 40 Under 40 two years in a row, Chesling has written and produced hundreds of songs for independent, international talent as well as had songwriting credits to top 200 songs on the Billboard charts.

Matthew Snider is an experienced finance, product development and marketing professional with a demonstrated history of success in the banking, treasury and retail/apparel industries. NFT Consulting was born out of the need to seamlessly match the supply of talented artists with the demand of innovative marketplaces where content can be minted, sold and monetized. With deep experience in the cryptocurrency, blockchain, and NFT space, Matthew and his team make it easy for content creators to showcase their work and engage audiences using an all-new medium.

Prior to founding NFT Consulting, Matthew served as a management consultant for both boutique (Slalom) and Big 4 (KPMG) firms, focusing his efforts on data analytics+visualization, strategic marketing, and financial risk management. At Slalom, he pioneered the organizations’ blockchain efforts – leading workshops at the Portland office and educating senior management on go-to-market strategies. Mr. Snider fulfilled his MBA in Financial Decision Systems at Loyola Marymount University. During his tenure with the program, he served as the president of the MBA Student Association as well as president of the LMU Toastmasters Club.


Dawn Jones is the curator of the V13 imPRESSED Column. Previously known as imPRESSED Indie Music Blog, Jones and her team joined forces with V13 in 2020 to collaborate on an exclusive column on V13's site (imPRESSED) to bring a niche focus to the rapidly evolving indie music genre. Dawn is also the founder of Pressed PR - a boutique PR agency that focuses on PR for independent creatives. Pressed PR’s team works on a variety of campaigns partnering with independent filmmakers, independent artists, and independent labels. Pressed PR’s music clientele has landed in the pages of Billboard, Atwood Magazine, EARMILK, HYPE Magazine, and many others.