Today, we have the pleasure of premiering the brand new music video for the song “Olivine” from Phoenix, AZ-based alternative rock band El West. A gorgeous track which illustrates the group’s ability to write simple but powerful rock songs with both captivating vocals and guitar work, watch the “Olivine” clip now!

Said El West’s Bryant Powell about the video for the song “Olivine”:

“‘Olivine’ is a song that represents escape from the ordinary and mundane and we think that our video captures that. Our director, Jack Chapman, made Olivine a performance video that also uses a double exposure technique to express the want of freedom. It makes the song pop and we couldn’t be happier with the final product.”

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Born in 2003, V13 was a socio-political website that, in 2005, morphed into PureGrainAudio and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full re-launch and rebrand takes us back to our roots and opens the door to a full suite of Music, Film, TV, and Cultural content.