The Erly Tease Upcoming Disco Album with “Flame The Main” Music Video Premiere

Gearing up for a midwest tour and the release of their album Culture Fever, jazz-rock band The Erly has surprised fans with a music video for their newest single, “Flame The Main.”

Speaking on the song, The Erly Band shares:

“‘Flame The Main’ is a main character song, transporting listeners to Los Angeles in the 70s – the era of hot rods and radio classics. The chorus beckons a cruise down a main drag preferably at sunset or the dead of night. From horns and intertwined keyboards to auxiliary percussion and strong lead vocals, this is the most layered track we have created to date. The heart of this single is a live band sound, strategically enhanced by nuanced bells and whistles of the recording process.”

The Michigan-based Disco quartet dropped the track in September, but this new video takes listeners even farther into their “modern disco” vibe, fueled by sonic elements from the ’60s and ’70s Rock, Pop, and Funk genres. “Flame The Main” sounds like the dive bar in town that stays open until the sun comes up. It smells like an ashtray and tastes like a shot of bourbon followed by a lager. It sounds like a vintage Cadillac echoing off the buildings of Main Street at 4 a.m. It has the sonic essence of a riverboat casino and echoes like the shouts of shady characters clutching to their questionable aspirations and vices.

The band wrote “Flame The Main” about someone who is thrown into a scene of turmoil, which leads to a plethora of self-destructive activities. Avoiding important issues, drug/alcohol abuse, chasing intangible dreams, and insecurity are all themes explored within this new rock track. In order to convey their message in the right light, The Erly made sure to include an abundance of attitude within this single. The drums have a slight swing, the guitar shimmers in the heat, and the organ roars. The vocals are crusty yet humid. The horns are blasting and in your face.

This all leads up to their highly anticipated album, Culture Fever, slated for release on November 3rd. The 11-track record will take listeners on a sonic rollercoaster through the realms of Jazz-Rock, Disco, Soul, Roots-Rock, and Adult/Contemporary genres, weaving in themes of female empowerment, mental health struggles, identity, among others, into the lyrics and instrumentation on this record, creating an unparalleled depth to The Erly’s sonic profile.

This is taking place in conjunction with their fall midwest tour, spanning several dates and cities through Ohio, Michigan, and Illinois.

Cover art for “Flame The Main” by The Erly