The dutch stoner/grunge rock band, Rockford has unveiled their official music video for the single “Shade.” The track is officially out today, July 29th, and will be found on an upcoming album via Grunge Pop Records, with whom the guys recently signed a multi-album deal.

Commenting on the song, guitarist and vocalist Niels Schmitz shares, “The song ‘Shade’ is about the feeling you cannot trust anyone. That you are surrounded by people that keep you down. Just because it looks good on them. You start to believe in those things and all your dreams look like they are unreachable. But then one person makes the difference. That one person pulls you ‘out of the shade’ and believes in you for who you are. Not what they want you to be. So in someway it’s a love song to the person who pulled me out of the shade.”

According to a recent press release, “Rockford is everything a rock band should be. Borrowing heavily from Seattle grunge legends Soundgarden, Pearl Jam, and Alice In Chains, this three-piece from the rainy and damp lowlands town of Klundert, Netherlands is a step forward for heavy, grinding, slow-riffing detuned Stoner rock that’s as Pop as The Beatles. One listen to their songs and you’ll be singing their lyrics unknowingly.”

The band is led by guitarist and vocalist Niels Schmitz whose birthplace, USA, Rockford, is from where the band’s namesake comes. Schmitz helped to record the band’s upcoming debut, Broken Records, with Patrick Delabie at his Recording Studio 195 in Wernhout, Netherlands on analog tape.

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