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Lora Kelley Embraces Her Inner Child with New Single “Snow Day”



Singer-songwriter Lora Kelley recently released her winter single “Snow Day.” After two EP releases, Kelley is now gearing up for new releases into the new year. The song was written on the first day back to school that quickly turned into a snow day. “As a mother, I was having a ‘come to Jesus’ meeting with myself about going out to play in the snow with my kids,” says Kelley. “Embrace the magic!” Kelley’s vocal charm and catchy lyrics pair together perfectly to create the perfect winter theme song. The track was even recently featured on Grand Illumination, a local TV show in Virginia.

Written from a caregiver’s point-of-view, “Snow Day” is about leaving all responsibilities behind to enjoy the flurries and fun. “Pile up them dirty dishes in the sink,” Kelley sings. “Leave their worn pajamas on the floor.” Kelley is known for creating music from a real and relatable perspective. From the complexities of being a woman to the nuances of female-driven hospitality, she knows how to put feelings and experiences into gorgeous lyrics and melodies. Fans can look forward to Lora Kelley’s first full-length album coming in Spring 2021.

Lora Kelley is a songwriter & singer residing in Charlottesville, VA. She has recently captivated audiences with the release of her second self-titled EP. Lora’s songwriting is raw, intimate, and playful.

Spring 2021, Lora Kelley will release a full-length album of new, original songs. This upcoming album is a whimsical look at domestic life, exploring the middle space between youth and old age and what comes with it. Whether she is singing about the childlike perspective, the complexity of being an aging woman, or exploring the nuance of female-driven hospitality, Lora has brought to life a collection of lyrics and music inviting the listener to attune to their own heart’s experiences.

Lora Kelley is a mother of three children and wife to Eric Kelley. Together they live a life of imbalanced wabi-sabi, making their way through this wild terrain called life.

Dawn Jones is the curator of the V13 imPRESSED Column. Previously known as imPRESSED Indie Music Blog, Jones and her team joined forces with V13 in 2020 to collaborate on an exclusive column on V13's site (imPRESSED) to bring a niche focus to the rapidly evolving indie music genre. Dawn is also the founder of Pressed PR - a boutique PR agency that focuses on PR for independent creatives. Pressed PR’s team works on a variety of campaigns partnering with independent filmmakers, independent artists, and independent labels. Pressed PR’s music clientele has landed in the pages of Billboard, Atwood Magazine, EARMILK, HYPE Magazine, and many others.