Hip-Hop/Rap
$NOT and ZillaKami Unite on Latest Single/Video Drop, “0%”
$NOT connects with ZillaKami for “0%,” his new single and music video. Produced by Joe Reeves and The Elements and recorded in London.
Never compromising or slowing down, $NOT has stayed true to his underground roots even as his star has continued to rise. The Florida rhymer connects with ZillaKami, another mosh pit maven, for “0%,” his new single and music video. Produced by Joe Reeves and The Elements and recorded in London after $NOT’s tour last summer, “0%” is a beat-shifting banger that mutates to fit each rapper’s style.
The new song is an appropriately invigorating start to 2024 for $NOT, who locks into a clipped cadence over distorted blasts of bass and haunting, glitchy vocalizations. Halfway through, the tempo slows to make way for ZillaKami as the City Morgue rhymer works a double-time flow in his signature growl.
“0%” is the first salvo in what looks to be a busy 2024 for $NOT. Last year, the 26-year-old emcee released two standout singles: the defiant “Cruel World,” featuring a video directed by Chris Villa, who directed A$AP Rocky’s “RIOT (Rowdy Pipe’n)” and Ice Spice’s “In Ha Mood” videos, and “Easter Pink,” a laid back slapper with a psychedelic video of its own. The 300 Ent. signee spent much of the year on the road, highlighted by his headlining 33-date Get Busy Or Die Tour.
With support from Night Lovell, Eem Triplin, and DC The Don, the fast-selling Get Busy Or Die Tour connected $NOT with fans from coast to coast – selling over 45,000 tickets. $NOT continued to rack up streams on his catalogue, powered by fan favourites from his albums – TRAGEDY + (2019), Beautiful Havoc (2020), and Ethereal (2022). With a new album on the way and details coming soon, keep an eye on the young rapper as he continues to evolve into an icon on his uncompromising terms.
-
Music3 days ago
Paloma Faith Puts on Empowering Performance at York’s Barbican Theatre [Photos]
-
Alternative/Rock1 week ago
Fletcher Encourages Self-Expression at Sold-Out Manchester Victoria Warehouse [Photos]
-
Alternative/Rock2 days ago
The V13 Fix #013 w/ Lip Critic, Kerry King, Gatecreeper and more
-
Hip-Hop/Rap2 weeks ago
Formz: “I was always the confident kid in school, with a passion for entertaining and being the centre of attention..”
-
Alternative/Rock1 week ago
The V13 Fix #013 w/ Six Feet Under, The Day, BlackGold and more
-
Hip-Hop/Rap2 weeks ago
Ice Cube Discusses His Canadian Tour, Growing Up in South Central, and the Need for Feel-Good Music
-
Music4 days ago
Kaya Hoax Premieres Music Video for Fierce New Single “Kicker”
-
Music2 days ago
The Voice Finalist LLOREN Premieres Cinematic New Single “California Daydream”