Bi-coastal alt-pop star Bets is honouring the 40th anniversary of the Violent Femmes by releasing the music video for her cover of “Add It Up.” With a gentle, airy voice reminiscent of ’60s pop vocalists like Margo Guryan, Bets flutters atop a sparse instrumental, transforming a plucky original into an eerie, slow-winding spectacle.
Bets spoke on the creation of the video, saying:
“In honor of the first Violent Femmes album turning 40, I made a music video for my cover of ‘Add It Up’ Went to Tokyo, met some amazing artists/collaborators, did karaoke and am so excited about the video.”
The track was originally released as part of her 2017 cover album Project Violent Femmes. The urgency and necessity of her creative expression were starkly apparent to her. “This album is me working through this battle I’ve had with the idea of making music.” Next, she’ll take her new work on the road, touring domestically and internationally in support of Future Color through the next year and beyond.
In addition to her work under the Bets pseudonym, artist Betsy Hershey was recently featured in TIME magazine for her documentary, Guerrilla Habeas, which tells the stories of two lawyers employing “an unusual legal strategy” in order to help win cases in Immigration Court. The project was released as a part of MSNBC’s Turning Point series, executive-produced by Trevor Noah.
BETS “Add It Up” cover artwork