Toronto-area rapper, Shad has unveiled his latest single and Justin Broadbent-directed music video for “Body (No Reason),” the newest sampling of his forthcoming album TAO, out October 1st via Secret City Records.

Commenting on the tune, Shad says, “Every song on the album highlights a different aspect (or aspects) of human life. And this one is the simplest: Body. No reason. Just movement, feeling. Got this monster track from Dom Dias, one of the most creative producers around, and just went off!”

According to a recent press release, “TAO is about deep connection, wholeness, and the various threats to it. TAO refers to the Chinese philosophy of naturalism and is an acronym drawn from CS Lewis’ highly prescient 1943 book, The Abolition Of Man, that discusses The Tao. The TAO acronym is also found in The Age of Surveillance Capitalism by Shoshana Zuboff, another very influential book for Shad during his writing process.

He elaborates, “The books were written something like 70 years apart but totally connect on the topic of preserving our humanness against certain threatening ideologies and technologies. Each song on the album focuses on a different part (or parts) of our humanity that we’ve been losing touch with.”

TAO Track Listing:

1. Out of Touch
2. GOD
3. Work
4. TAO pt
5. Slot Machine
6. Slow
7. Body (No Reason)
8. Storm
9. TAO pt 2
10. Black Averageness
11. Garçon
12. TAO pt 3

Shows:

August 27 – Toronto, ON @ City View Drive-In *

*With Skratch Bastid, Haviah Mighty, K-os and re.verse

Artwork for “Body (No Reason)” by Shad

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