Reigning from a small town in Georgia, Lloyd Carter found his passion for music at a young age. Heavily influenced by artists like Keith Whitley, Steve Perry, Kenny Rogers and Conway Twitty, Lloyd gravitates towards songs that spoke to his emotions. A lover of traditional country music and all things romance, Lloyd has been busy working on his latest project – his newly released album called Nothing to Lose (released this August), which blends classic country style with some newer elements.

imPRESSED is proud to be exclusively premiering the new music video from that album for the single “Can’t Never Could.” Harnessing a modern country sound, “Can’t Never Could” is an exceptional showcase of what Lloyd brings to the country music industry. We sat down with the rising artist to talk more about the single and find out what’s next.

For people who don’t know, how long have you been together as a band?

Lloyd Carter: “I had the pleasure of meeting my writing partners Gary DiBenedetto and Henry McGill a couple years ago with a previous band. The three of us have all been chopping along in the music business for years. We’ve always played other people’s music, we were just ready for something that was ours. One evening I went to Gary’s studio in Moultrie, Georgia and the three of us got to work to build a musical project of our own. In August 2020 we released my debut album Nothing To Lose. Each one of those songs on this album is out of a page of Gary’s, Henry’s, or myself’s life and we couldn’t be more proud of the whole project.”

You are releasing your video for the single “Can’t Never Could” on  October 22. What’s the story behind the song?

“It is just a simple story of a tough dad telling his son, ‘Can’t Never Could Cause He Never Tried.’ What a simple yet classic statement that basically says, if you don’t try you never will. My father passed away back in 2006 and I can honestly tell you there have been numerous times I break down when I sing this song. What a blessing it is to have the love of a father to teach you right from wrong and to be there to encourage you in the tough times.”

What’s your favorite lyric from the song?

“Gosh, there are so many in this song but the one that truly rings a chord with me is ‘The Pain Is How You Know You’re Still Alive.’ What a strong statement, even though you’re hurting the pain is telling you you’re still in the game so don’t give up.”

How did you come up with the idea for the video?

“We asked our fans to submit some photos of their fathers to really thank them for their love and support. Let’s face it, the music business is extremely tough and if you don’t have the support of your fans you are fighting a losing battle. I’m so thankful for anyone that takes time out of their day to listen to our music, share or like a video on our social media, or to just talk about how one of our songs really touched them to a friend or family member.”

What do you hope people take away from the song?

“I hope for anyone who’s had a positive father figure in their life take the time to realize what a wonderful blessing it was to have them. All too often we get caught up in the struggles of real life. We get too busy or sidetracked to stop and thank or just go spend some quality time with the Dad that helped us get to where we are in life.”

What’s next for you?

“Keep making music, keep releasing videos, always thank and appreciate the ones who will listen.”

Cover Art for album ‘Nothing To Lose’

Dawn Jones is the curator of the V13 imPRESSED Column. Previously known as imPRESSED Indie Music Blog, Jones and her team joined forces with V13 in 2020 to collaborate on an exclusive column on V13's site (imPRESSED) to bring a niche focus to the rapidly evolving indie music genre. Dawn is also the founder of Pressed PR - a boutique PR agency that focuses on PR for independent creatives. Pressed PR’s team works on a variety of campaigns partnering with independent filmmakers, independent artists, and independent labels. Pressed PR’s music clientele has landed in the pages of Billboard, Atwood Magazine, EARMILK, HYPE Magazine, and many others.