THE JOY FORMIDABLE Premiere New “I Don’t Want To See You Like This” Music Video

Welsh rock trio The Joy Formidable announce the premier of their new video “I Don’t Want To See You Like This,” available today on the band’s website and viewable below. Fans will be able to pre-order a 7″ picture disc from the band’s site starting today, and both the digital version of the single and the 7″ will be available to purchase on October 12.

The video was shot in the Gower Peninsula of Wales, during the worst rains the area had seen in over a decade. “It’s rugged terrain to begin with, and in normal conditions it would be a difficult shoot,” says the band’s guitarist and singer, Ritzy Bryan. “But add the torrential rain and electrical storms – let’s just say we were tested in every possible way. But I’m so happy we did it there, because it’s where the song was written.” The band went to the Gower Peninsula earlier this year to do some recording. “I had been there when I was a child with my parents,” Bryan explains. “And returning evoked a flood of memories that inspired me to write the song.”

“I Don’t Want To See You Like This” was produced by the band and mixed by Rich Costey, known for his work with Muse, Foo Fighters, Weezer, and Glasvegas. The track will be included on the band’s debut album, The Big Roar, which will be released on Canvasback/Atlantic in early 2011.

The Joy Formidable begins their next North American tour starting November 3rd in Toronto, Ontario. Prior to this, the band will headline the Emerge NME Radar tour in September and October.

For more information, please visit: www.myspace.com/thejoyformidable.