Streaming Can Wait: Jonny Hetherington on How Art of Dying Is Betting On Their Fans
Art of Dying frontman Jonny Hetherington on keeping the band’s new album off streaming entirely — the maths that never recoups, the 1,000-stream rule, AI fatigue, and why direct-to-fan on vinyl, CD, and Bandcamp is the model that keeps bands alive.
Episode 027 – Jonny Hetherington | MAKE // BREAK
Jonny Hetherington is keeping Art of Dying‘s new album off streaming entirely — vinyl, CD, and digital download only. Two decades, eight albums, a Warner deal through Disturbed, and 200 million streams later, the frontman tells Lance Marwood on MAKE // BREAK exactly why: the maths that never recoups, the 1,000-stream rule that pays new artists nothing, the AI clog, and the analog revival pulling fans back to owning music. It’s the clearest case this show has captured for going direct-to-fan — plus the $12,000 Suburban story every band signing a major deal should hear first.
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Lance Marwood (lowkeyhellish) Online:
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