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Heartdea13r Podcast with Christopher Gonda // Episode 100 // Klayton aka Celldweller (Artist & Producer, Founder & CEO at FiXT), James Rhodes (President & Co-Founder, FiXT), and Lance Marwood (President & Co-Founder: V13 Promo + V13 Press, Dir. of Comms: V13 Media)

Episode Summary:

In this milestone 100th episode of Heartdea13r, FIXT co-founders Klayton (aka Celldweller) and James Rhodes unpack two decades of building an independent music company around fairness, artist ownership and genuine relationships. They discuss the failures that shaped FIXT, their commitment to 50/50 artist deals, streaming fatigue, the resurgence of physical music and why direct-to-fan relationships may define the industry’s next chapter. Alongside Christopher Gonda and Lance Marwood, the conversation explores entrepreneurship, adapting through failure and why people—not profits—remain at the heart of sustainable creative businesses. Ultimately, Klayton and James make the case for patience, trusting your instincts and building something that lasts without sacrificing your values.

Heartdea13r Podcast Online:

Website // Linktree // Instagram // TikTok // X // YouTube // Podcast Options (ALL of them!)

 

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Born in 2003, V13 was a socio-political website that morphed into PureGrainAudio in 2005 and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full relaunch and rebrand took us back to our roots and opened the door to a full suite of Music, Entertainment, and cultural content.

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