Industry
Jesse Wylde Promoted to Head of Global Music Marketing & Partnerships at Riot Games Music
Riot Games Music has announced the promotion of Jesse Wylde to Head of Global Music Marketing & Partnerships.
Riot Games Music has promoted Jesse Wylde to Head of Global Music Marketing & Partnerships, reporting to Maria Egan, Global Head of Music & Events.
Since joining Riot in 2025 as a Music Strategist, Wylde has played a key role in advancing Riot’s player-first music strategy across League of Legends, VALORANT, and 2XKO. Drawing on more than a decade of music industry experience spanning Warner Records, AWAL, and Artist Partner Group (APG), he has helped deliver some of Riot Music’s most impactful global campaigns.
Among his accomplishments, Wylde helped lead the music marketing campaign for the 2025 League of Legends World Championship anthem “Sacrifice,” featuring G.E.M. and Anyma, which generated more than 120 million YouTube views and 26 million global streams. He has also expanded VALORANT’s music footprint through major initiatives, including VALORANT SOUND, the launch campaign for Audrey Nuna and KiNG MALA’s reimagining of “Toxic,” and helped lead an ongoing music partnership for VALORANT with global pop superstars KATSEYE, which included integration of VALORANT IP in the group’s 2025 tour visuals.
In addition to franchise marketing efforts, Wylde oversees Riot’s marketing relationship with Virgin Music Group, helping strengthen the company’s global music infrastructure and artist partnership strategy.
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