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Sincere Engineer is back – and she’s kicking off a new chapter in a big way. Fresh off a winter run with Say Anything and Motion City Soundtrack, she’s raring and ready to bless fans with new music, starting with a notably infectious earworm.

Cooler,” out today, March 11th, is an honest ode to the impatience and live-fast mentality so many of us fall into. But Sincere Engineer, the project of Deanna Belos, offers a gentle reminder to pause for a moment, slow things down, and maybe enjoy a new song along the way.

Sincere Engineer Deanna Belos shares:

“‘Cooler’ is about speeding tickets, and the concept of moving so fast that you’re not really living. It’s a reminder to myself to slow down and enjoy life.”

Sincere Engineer “Cooler” single artwork

Sincere Engineer “Cooler” single artwork

Born in 2003, V13 was a socio-political website that morphed into PureGrainAudio in 2005 and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full relaunch and rebrand took us back to our roots and opened the door to a full suite of Music, Entertainment, and cultural content.

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