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18-year-old rap phenom and underground scene leader Nettspend teams up with multi-platinum megastar YoungBoy Never Broke Again to release the official music video for their collaboration, “masked up.” The speaker-crushing track is a fan-favourite off Nettspend’s new album, early life crisis.

Produced by CXO, “masked up” is among the most blisteringly intense cuts on the 21-song set — a wild swirl of distorted bass waves, siren-like synths, rat-tat-tat drum hits, and sonic swerves. The artists meet the moment, though, with Nettspend’s glitching scream-raps bookending a YoungBoy verse that hits with rapid-fire staccato glee. They let loose an almost abstract whirlwind of flexes that sweeps up cash, clothes, planes, trains, and automobiles along the way.

Fittingly, the “masked up” music video filmed in YoungBoy’s home-state of Utah opens on grainy night footage of cars whipping donuts on a blacktop. Nettspend and YoungBoy are in the thick of the action — dancing, smoking, and, at one point, hauling off a loose bumper and chucking it into the air. Flashes of jewels and drip cut through the darkness, including Nettspend’s gleaming Gucci belt. “masked up” arrives on the heels of the music video for “who tf is u,” which was filmed in Nettspend’s home state of Virginia and embodies the album’s brazen spirit.

Born in 2003, V13 was a socio-political website that morphed into PureGrainAudio in 2005 and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full relaunch and rebrand took us back to our roots and opened the door to a full suite of Music, Entertainment, and cultural content.

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