StrmMusic Gives North American Artists Higher Advances

Rivalling the financial might of a major label, StrmMusic has increased its advance offers for North American artists by two to four times. That’s way more capital, on way friendlier terms, than most self-managed and indie artists will find elsewhere. More info here.

Advances have long been a cornerstone element in StrmMusic’s approach to bolstering artist success, offering a more systematic approach to growth akin to how startups go from idea to profitable company. Advances are part of a holistic approach to artist success that goes deeper than giving artists a few tools and dashboards. This approach embraces tech-forward analytics, AI assistants that actually help, and data-based career evaluations and advice, raising artist services to a new level.

Reflects Geoff Cubbitt, CEO North America of StrmMusic:

“We’re clearing away what can be the biggest bottleneck preventing an independent artist’s creative and professional growth: gathering enough resources at the right time to make a project stellar. Our new advance model clears that obstacle away and lets artists do exactly what they know they can and should do to further their vision in the studio, on the road, or online.”

Geoff Cubitt, StrmMusic CEO of North America

This boost in advances was made possible by StrmMusic’s ongoing investment in North America, bringing the energy and innovation it started in South America to one of the world’s biggest music markets. There, StrmMusic applied the most up-to-date tech and insights distilled from successful startups to change the conversation about artists’ careers. To offer larger advances, StrmMusic has extended payback periods, making it easier for artists to finance their next dream project.

Artists who use StrmMusic can check back in, run a new simulation, and see exactly how much their advance prospects have grown. They can then instantly access this money and use it to enhance a release plan, pay for marketing, supercharge their visuals, or set the stage for a tour or new recording project. For those new to StrmMusic, they can run their numbers and see what advance they can get right now if they sign up.

Says Cubitt:

“StrmMusic works like contemporary fintech works for small and medium businesses. Musicians are not that different from other entrepreneurs, at least not when it comes to their need for resources to create, launch, and market their work. We’re found ways to improve terms and reduce overhead, so that artists can benefit while retaining full control over their creative process, as well as all their rights. It’s more empowering than signing a label deal.”