Merlin x Singa Partner to Bring Thousands of Original Recordings to Karaoke

Merlin, the digital music licensing partner for the world’s leading independent labels and distributors, has partnered with Singa, the leading karaoke technology company, to make thousands of original master recordings available on the platform.

This historic deal marks a major leap forward in the evolution of karaoke, transforming an analog pastime into a modern, high-quality, rights-first digital experience. Through this partnership, karaoke singers at home and in Singa-powered venues worldwide are able to perform along with the original masters of songs from Merlin’s global membership.

For Merlin members and their artists, the partnership unlocks new revenue streams. For karaoke fans, it means access to more songs, greater variety, and an unmatched singing experience powered by the original master recordings, and not reproductions or soundalike versions.

Atte Hujanen, Co-Founder and CEO of Singa, comments:

“Independent artists and labels have passionate fans among karaoke singers, many of whom haven’t had the chance to perform their favourite deep cuts. Now, thanks to our proprietary technology and this partnership, they can sing along to high-quality, original recordings. Merlin is helping us bring a broader and more diverse catalogue to karaoke, while ensuring that more revenue goes back to the artists and songwriters who deserve it.”

Jeremy Sirota, CEO of Merlin, adds:

“This partnership is about unlocking new opportunities for independent music and maximizing a space that has an immense impact on music discovery. Merlin’s mission is to empower our members to own their digital future. By working with innovative partners like Singa, we’re creating new revenue streams for our members and ensuring their artists’ work is valued properly.”

The collaboration underscores a shared commitment to innovation, transparency, and fair value for creators. As karaoke continues to evolve into a global digital entertainment category, Singa and Merlin are paving the way for a future where artists, fans, and rights holders all benefit from the joy of singing.