Tim Quirk: “You can’t devalue music because music is priceless.”
Tim Quirk (SVP, Product at ZEDGE & founding member of Too Much Joy) discusses the intrinsic value of music in the digital age, emphasizing digital distribution and individual fan engagement.
heartdea13r Podcast // Episode 38 // Tim Quirk
Episode Summary:
In this conversation, Tim Quirk (SVP, Product at ZEDGE & founding member of Too Much Joy) discusses the intrinsic value of music in the digital age, emphasizing that while some may not value popular artists like Taylor Swift, digital distribution allows artists to monetize their music based on individual fan engagement. He highlights the importance of understanding fan demographics and finding ways to maximize revenue through targeted strategies, drawing parallels to how the band KISS successfully monetized their brand.
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