Soundstripe Hires Jelena Grozdanich (ex-Sony) as Sync Director

Soundstripe, the premier music licensing platform, is announcing that experienced sync and music executive Jelena Grozdanich is joining the company as Sync Director. In this new role, Grozdanich will represent Soundstripe’s extensive catalogue of high-quality, artist-made music for traditional sync placements in films, shows, trailers, ads, and more. Stewarded by Music VP Josh Collum and A&R Director Ashton Myers, traditional sync has grown into a significant business line at Soundstripe, expanding by 150% YoY in 2024 alone.

Grozdanich comments:

“Soundstripe is building one of the most inspiring music libraries by empowering independent artists and fueling authentic storytelling across all visual media. I’m excited to champion a community where real artistry drives creative opportunities and helps musicians thrive.”

Grozdanich’s career has been marked by a penchant for creativity, a deep understanding of what music supervisors and artists need, and a passion for blending art and business. After a decade at Sony Music Entertainment/Columbia Records, where she helped shape the company’s global sync strategy, she became Vice President of Music at FivePointFive, an on-demand breathwork app. She also founded her own talent management firm, Guardian MGMT, and wellness community, TheSecret.LA. Over the course of her career, she has worked with a wide range of artists, including Beyoncé, Bob Dylan, Bruce Springsteen, Harry Styles, Hozier, Tyler, The Creator, and Miley Cyrus. She has placed music in TV shows (The Bear, Love Island, Euphoria, and Ted Lasso), in films (John Wick: Chapter 4), in video games (Fortnite, Grand Theft Auto), and in ads and promos (Apple TV+, HBO Max, ESPN, and TikTok).

Her deep industry connections and devotion to music have made Grozdanich an ideal fit for this new role. Explains Josh Collum, VP of Music at Soundstripe:

“With the growth we’ve seen in our traditional sync business, it was time to find someone who could really lean in and drive continued sustainable growth. We were searching for someone music supervisors could rely on, who would keep our 58,000+ high-quality audio tracks at the forefront in fresh, creative ways, and who leads with an artist-first approach. That’s exactly who Jelena is.”

Grozdanich’s creativity is coupled with a grasp of what music and media professionals need most. “Music supervisors, creative directors, and producers are looking for the simplest, most efficient process,” Grozdanich notes. “We’re coming to them with really incredible music from real people that’s simple to transfer into their medium, whether that’s a commercial, a show, or a trailer. They want a seamless process and a premium experience. Only Soundstripe can do both, and I’m excited to be a part of this talented team.”