Sāde Frame Premieres Her Debut Music Video for “L.L.L.L.Love”

For such a young songwriter, Sāde Frame has an impressive grasp of both her music and her message. At 20 years of age, when artists (and people) still have much to figure out, Sāde already has a good idea of what she’s doing and where she’s going. Today marks the debut of her new music video for “L.L.L.L.Love.” This actually marks her first-ever music video, a day of real revelation for her as an artist.

While the video is new, the song has been out for a while and has already earned her widespread recognition. “L.L.L.L.Love” first gained attention on the Little Red Book, the English name for a popular Chinese social media platform. It then began to gather steam in the United States, and suddenly Sāde had a dedicated following forming around her. In a matter of days, the song earned over 600,000 views.

Discussing the song and its associated music video, Sāde states:

“The story behind the song came from a time in life where I was tired of experiencing objectification as a woman, and ironically, when I had written this song, it was meant to turn the tables around and turn me into this figure who had control.”

“L.L.L.L.Love” is a big moment for Sāde as it is, in a sense, her most significant statement as an artist up until this point. It really emphasizes her exceptional vocal talent, but it also demonstrates her confidence as an artist. Many young musicians wouldn’t be so confident to make such a strong statement with one of their first singles. But Sāde has a lot on her mind and she’s willing to share it.

Based in Los Angeles, Sāde’s music is both candid and authentic. She uses her music as a platform to tell her story and share a piece of her personality. What you’ll hear is a young woman who has a sense of humour and who wears her heart on her sleeve. She sings about relatable topics for young people, like Gen-Z relationships, childhood friendships, and lifelong dreams. She has already earned herself a nomination for “Best Female Vocalist” at the Hollywood Independent Music Awards. These are extremely impressive feats for a young lady who is still looking forward to growing more as an individual and an artist.

Sāde Frame “L.L.L.L.Love” single artwork