Alternative/Rock
Behind the Video: The Rock Orchestra’s Take on Rock Anthem “Bring Me to Life”
The Rock Orchestra take us behind the scenes for a look at the making of their epic music video for the rock classic “Bring Me To Life.”
In the latest edition of Behind the Video, we peel back the curtain on The Rock Orchestra’s haunting new video for “Bring Me to Life.”
Directed by Elliott Gonzo in close collaboration with Creative Director Nathan Reed, it was shot on location at London’s Battersea Arts Centre and brings a dark elegance to the Evanescence classic, complete with a full orchestra, choir, and masked musicians weaving through the candlelit set.
The video has already hit 1.4 million since its release on 27 June 2025, a testament to the scale and imagination of the project and its reimagination of an anthem with such elegance and passion.
Read on to find out about the creative freedom that fuelled Gonzo’s vision, his inspirations from Chris Cunningham’s unsettling surrealism to Aphex Twin’s avant-garde edge, and ghostly themes of resurrection.
Who directed the video?
“Myself, Elliott Gonzo, but it was a close collaboration with Nathan Reed, The Rock Orchestra’s Creative Director, who created the project. His eye for mood and detail helped shape the final look.”
What’s the concept behind the video?
“We wanted to lean into the idea of resurrection and build this ghostly, gothic otherworld. “Bring Me to Life” is so dramatic and emotional, so we treated it like a ritual. Two lead singers, a full orchestra, a choir – it felt like a gothic opera. The visuals mirror that: veils, candles, smoke, masked musicians. The whole thing is theatrical, moody, and a bit haunting.”
Did the band have a concept in mind based on the song, or was the video creator given full rein to come up with a suitable visual companion?
“We had total creative freedom, which was a dream. From concept to execution, I worked super closely with Nathan Reed. He smashed the art direction and brought a really beautiful, otherworldly tone to it.”
Where was it made?
“We shot it at Battersea Arts Centre in London. That building is old, atmospheric, so it did half the work for us.”
Based on how this one was made, are you looking forward to doing another?
“Definitely. Projects like this, where you can go all in on mood and world-building, are my favourite kind.”
What are some of your favourite music videos?
“Aphex Twin, Marilyn Manson, early Tool, FKA Twigs, Young Fathers, Die Antwood, and Björk.”
What music video director would you say is your favourite?
“Chris Cunningham. He made me want to direct in the first place. And Salomon Ligthelm – his stuff is beautiful and gritty.”
What should a music video set out to accomplish? Do you feel like yours did that?
“It should bring the emotion of the song into a whole world of its own. I think we did that. It felt like we gave the track a new, darker gothic spin.”
What’s your favourite thing about music videos?
“You can go full surreal, no explanation needed. It’s pure visual storytelling most of the time.”
“Bring Me To Life” by The Rock Orchestra is available to stream/download now from https://therockorchestra.lnk.to/bringmetolife.
The Rock Orchestra is currently on a world tour of the UK, Europe, the USA, Canada, Australia and New Zealand. For full tour dates, visit https://www.the-rock-orchestra.com/
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