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Adam Gonshor: “A great publicist knows when it’s NOT time to work with the artist.”

Adam Gonshor dives deep into his story. From founding and running andPOP.com to his 10+ years at Warner Music Canada, he talks publicity, his company Collabo PR, story-first pitching, and the music business.

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Published

4 months ago

08/28/2025

chr1stoph3r g0nda

Article Views: 146

heartdea13r Podcast // Episode 012 // Adam Gonshor

Adam Gonshor, owner & publicist of Collabo PR, on the heartdea13r Podcast with chr1stoph3r g0nda.

Episode Summary:

Adam Gonshor dives deep into his story. From founding and running andPOP.com to his 10+ years at Warner Music Canada, he talks publicity, his company Collabo PR, story-first pitching, and the music business. He opens up about using deep research tactics to uncover fresh angles editors can’t ignore today and how he turned his DIY website into industry access using message boards, local artists, and simple momentum plays. He noted that it’s key to know when not to hire a publicist and what story makes media actually care. He also decodes how social media changed publicity, from content creators and paid posts to authentic voices.

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Related Topics:adam gonshor collabo pr heartdea13r heartdea13r podcast music publicity podcast publicity video interview warner music canada

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chr1stoph3r g0nda

Born in 2003, V13 was a socio-political website that morphed into PureGrainAudio in 2005 and spent 15 years developing into one of Canada's (and the world’s) leading music sites. On the eve of the site’s 15th anniversary, a full relaunch and rebrand took us back to our roots and opened the door to a full suite of Music, Entertainment, and cultural content.