Turnstile Soundtrack New Taco Bell Spot Featuring Tony Hawk

Taco Bell has always delivered bold, craveable, and affordable meals—and now the brand is taking value to new heights with skateboarding icon and lifelong fan, Tony Hawk. Introducing Tony Hawk’s Build Your Own Luxe Cravings Box (BYOLCB): a full-sized, flavour-packed meal for just $5.99, made for fans who know exactly what they want. Even better? Starting July 11th, the box unlocks exclusive in-game cosmetic drops for Tony Hawk’s Pro Skater™ 3+4—available for a limited time only through the Taco Bell app.

Turnstile’s latest album, NEVER ENOUGH, takes a bold spotlight in the new BYOLCB campaign, which features the powerhouse tracks “SEEIN’ STARS” and “BIRDS.” The euphoric drive of “SEEIN’ STARS” and the vibrant, high‑energy riffs of “BIRDS” pair seamlessly with Tony Hawk’s legendary legacy, capturing an electric fusion of hardcore attitude and mainstream appeal. This collaboration builds on a years-long history with Taco Bell’s Feed The Beat program, which helped support Turnstile during their earlier touring days and placed their tracks “HOLIDAY” and “T.L.C. TURNSTILE LOVE CONNECTION” from GLOW ON in the 2022 Nacho Fries commercials. With these new songs, Turnstile continues to break through cultural barriers, building on their underground hardcore roots while remaining true to the vibrant spirit that first earned them grassroots support.

Tony Hawk comments:

“Taco Bell was my fuel in the early days. It kept me going when I was chasing a dream. I gave myself a daily Taco Bell allowance and practically lived on it while skating from morning to night. So, getting to create my own box with Taco Bell, along with co-creating a line of new in-game cosmetics? It’s more than just cool, it’s a full circle moment. I hope it inspires others chasing their passion to keep pushing, keep grinding, and maybe grab a taco along the way.”

One Day. One Drop. Endless Cravings.

On June 24th, Taco Bell Rewards Members can take a shot at the summer’s biggest reward:

• 500 limited-edition custom skateboard decks at 2 pm PST, with the first 15 autographed by the legend himself, Tony Hawk.
  • The design brings the in-game cosmetic to life, based on the exclusive skateboard fans can unlock in Tony Hawk’s Pro Skater™ 3+4, now turned into a real-world collectible.
• Plus, 50,000 early-access demo codes for Tony Hawk’s Pro Skater™ 3+4 will also be up for grabs at 3 pm PST.

* Only through the Taco Bell app. No grind required.

Tony Hawk x Taco Bell luxe cravings box

Luxe Cravings Boxes = Iconic Cravings, Unmatched Value:

The Luxe Cravings Boxes continue to highlight the brand’s commitment to delivering bold flavour, variety, choice, and control without breaking the bank. With full-sized, premium menu items at $5, $7, and $9 price points—alongside the Cravings Value Menu—the lineup offers flexible options for any appetite or budget.

Luxe Boxes are winning over fans, with more than one in four customers coming back to match the strong return rate seen with the Cravings Value Meal launch. The recent addition of Tony Hawk’s $5.99 BYOLCB adds even more options and reinforces Taco Bell’s ability to serve craveable value at every level. Plus, the $9 Discovery Box now features the all-new Avocado Ranch Crispy Chicken Burrito—a bold, premium bite that elevates the lineup even further.

The Luxe Boxes include:

• $5 Classic Luxe Cravings Box:
  • Beefy 5 Layer Burrito
  • Crunchy Taco
  • Cinnamon Twists
  • Medium Drink
• $7 Supreme Luxe Cravings Box:
  • Chicken Chalupa Supreme
  • Beefy 5-Layer Burrito
  • Crunchy Taco
  • Chips & Nacho Cheese Sauce
  • Medium Drink
• $9 Discovery Luxe Cravings Box:
  • Avocado Ranch Crispy Chicken Burrito (for a limited time)
  • Doritos Locos Tacos
  • Crunchy Taco
  • Cinnamon Twists
  • Medium Drink