Star Trak Entertainment & Create Music Group Launch Joint Venture

Create Music Group (CMG), the world’s leading platform for independent music, announced today a new joint venture with Star Trak Entertainment (website here) alongside co-founder Rob Walker. The joint venture marks the official relaunch of one of music’s most iconic imprints. Through the partnership, Create Music Group will provide worldwide distribution, technology, and marketing services, empowering Star Trak to amplify the reach of its artists across platforms.

Originally launched in 2001, Star Trak Entertainment was founded by Rob Walker and producer duo Pharrell Williams and Chad Hugo of The Neptunes. Star Trak quickly rose to prominence through releases with acts such as Clipse, N.E.R.D., and Snoop Dogg. With RIAA-certified hits such as “Drop It Like It’s Hot” by Snoop Dogg and Pharrell Williams, “Grindin” by Clipse, and “She Wants to Move” by N.E.R.D., Star Trak has long been known for shaping early-2000s hip-hop and R&B culture. The partnership marks a new era for the storied Star Trak Entertainment, as Create Music Group brings its tech-forward, digitally-driven infrastructure and global distribution capabilities to power the label’s next chapter of innovation, creativity, and artist growth.

Walker states:

“This isn’t just about bringing Star Trak back – it’s about building a new chapter, rooted in where we’ve been, and built for where we’re headed. The energy and vision that helped shape a generation are entering a new era. With Create as our partner, we’re giving artists the space to move differently, think bigger, and tap into an ecosystem of brands and collaborators that Star Trak has cultivated over the years.”

Star Trak co-founder Rob Walker, photo by Evan Pierce

In addition to co-founding Star Trak, Rob Walker was the longtime manager of The Neptunes, served as a talent agent at UTA, and co-founded Billionaire Boys Club and its Ice Cream clothing line with Pharrell Williams and Japanese fashion icon Nigo. His decades-long career spans music, fashion, and brand development alongside some of the industry’s most notable acts.

Kyle Bartelman, Director of Global Corporate Development and M&A at Create Music Group, comments:

“We are honoured to partner with Rob as he kicks off the next chapter of Star Trak. Rob’s creative vision and industry experience will uniquely position our artists for success with their music and beyond. We’re excited to have Star Trak join the CMG family, and we can’t wait to support Rob and the next wave of Star Trak talent.”

Create Music Group is a dynamic force in the music industry, recognized for amplifying the voices of both emerging and established talent. The momentum has recently underscored a 165 million dollar investment led by private equity firm Flexpoint Ford, which valued the company at over 1 billion dollars. Known for its innovative approach to artist services and distribution, Create Music Group continues to influence the industry with its sharp creative vision and strategic execution.