Connect with us

Indie

Michele Ducci Premieres Video for AI-Inspired New Single “Why You?”

Continuing the narrative from the previous single, Michele Ducci premieres the video for new single “Why You?”…

Published

on

Michele Ducci, press photo
Michele Ducci, press photo

Michele Ducci will release his new single “Why You?” on June 26th via Monotreme Records. The track is the second part of Film for Songs: The Great Book of Nature, an animated short film created in collaboration with Letizia Mandolesi.

“Why You?” follows Ducci’s recent release “Why Do I Wake Up Every Morning?” and continues the narrative of an AI-powered animated book titled The Great Book of Nature, which tells the story of a printed book by the same name. The film is set in a fictional society where music is banned and independent thought is controlled through a simplified language known as “Bla Bla Bla.”

Musically, “Why You?” is a fairground-style waltz with an uplifting chorus, which contrasts with the darker themes of the film. The video incorporates the Brechtian concept of the disengagement effect, encouraging the viewer to engage intellectually rather than emotionally with the story.

You can watch the video here:

Speaking about AI, Ducci says:

“The thing that interests me about AI is that at the bottom of what should preserve remembrances, and memories seems to be a memory without remembrance and remembrance without the memory that precedes each remembered memory.”

Ducci performs all vocals and instrumentation on the track, with Mandolesi contributing backing vocals and synths. The video was produced and animated by both artists, and recorded at Ondeleone Studio.

For more information on the book, the film and Michele’s work, head over to the socials here.

Michele Ducci “Why You?” Single Artwork

Michele Ducci “Why You?” Single Artwork

I have an unhealthy obsession with bad horror movies, the song Wanted Dead Or Alive and crap British game shows. I do this not because of the sex, drugs and rock 'n' roll lifestyle it affords me but more because it gives me an excuse to listen to bands that sound like hippos mating.

Trending