The National Film Board of Canada Releases 2025-2028 Strategic Plan

The National Film Board of Canada (NFB) has now made its 2025–2028 Strategic Plan available.

The plan lays out the NFB’s key priorities over the next three years:

• Shape the NFB for next generations: Enlist emerging storytellers, engage new audiences, renew our organization.
• Foster a culture of creativity and innovation: Empower artists to continue to push boundaries.
• Elevate awareness of the NFB and esteem for the organization: Enhance public recognition of the NFB’s cultural contributions.
• Expand and understand NFB audiences: Develop audience insights to evolve programming and increase engagement.

These priorities are underpinned by the NFB’s ongoing commitments to gender parity, underrepresented communities, Indigenous communities, Francophone communities and official-language minority communities. The plan supports Indigenous narrative sovereignty and environmental, social and ethical sustainability.

This plan is the result of consultations, discussions and surveys conducted with the industry and NFB collaborators. The plan strengthens the NFB’s dual purpose: to promote, preserve and reflect the Canadian sense of self while also serving as a galvanizing force for the country’s creative community, who hail from all backgrounds, generations and regions.

Commenting on the release of the plan, Suzanne Guèvremont, Government Film Commissioner and Chairperson of the NFB, states:

“Our 2025–2028 Strategic Plan speaks to our determination to tell bold, authentic, courageous stories that invite Canadians to see, listen, question and connect. This is our collective call to action—to creators, audiences and communities everywhere. In this moment of uncertainty, the role of inspiring and meaningful storytelling has never been more important as a means of protecting and ensuring the survival of our cultural sovereignty and identity. In a world searching for clarity and meaning, the NFB will always be here, crafting essential stories that matter, for a Canada ready to imagine what comes next.”

You can read the Strategic Plan and listen to the Commissioner’s overview of it in the Action podcast, here: www.nfb.ca/vision. Read the Strategic Plan summary right here.