Jordan and Sinead Waring Launch Waring Records

In a move that cements its status as one of the most exciting new independent labels in music, Waring Records announces its official launch and first music release with powerhouse vocalist Alfreda! (Alfreda Gerald). Waring Records and Alfreda! have inked an exclusive two-album deal, with her first full-length release arriving later this year.

Known for her genre-defying vocal range and dynamic stage presence, Alfreda! is ready to take center stage with a fiery, soul-drenched album of entirely original material. Accompanied by a full brass section, world-class musicians, and a high-energy live performance, she will take the stage on June 19th at the iconic Buckhead Theater—a powerful preview of what’s still to come. Tickets are now available for purchase HERE.

Alfreda!’s decade-spanning career includes performances alongside Elton John, Warren Haynes, Oteil Burbridge, The Gap Band, Michelle Malone, Third Day, Celine Dion, The Black Crowes, Gladys Knight, Shawn Mullins and Taliesin Orchestra. Alfreda! has long been recognized as a vocal force on the world stage. Fate Will Have It marks a bold new chapter — her first studio album made entirely of original songs crafted specifically for her voice and fire.

Waring Records is Sinead Waring (CEO, Co-Founder), Jordan Waring (Co-Founder), Chris Blackwell (Executive Producer), David Pesin (Director of Marketing and Media), and Trammell Starks (Chief Engineer).

Sinead Waring x Alfreda!, photo by Eric Jordan

Jordan Waring states:

“We believe the future of soul, R&B, blues, and roots rock music isn’t about reinvention — it’s about re-centering truth, power, and artistry. Alfreda! was the artist we’d been waiting for. She’s not just a stunning vocalist — she’s a statement of everything this label stands for: originality, elegance, and fire. This isn’t just a debut for us — it’s the first brick in the road we’re building for what’s next.”

Sinead Waring adds:

“Alfreda Gerald is not just a singer — she’s a thunderstorm. She doesn’t perform songs, she inhabits them. Her voice can tear the roof off, then turn around and whisper something that breaks your heart. There’s no one like her.”

Regarding Alfreda!, Jordan Waring comments:

“As a songwriter, I have imagined working with the level of talent that Alfreda! brings to the material. Her voice is powerful, transformative and just magical. These songs weren’t written with her in mind — they were written specifically for her. It’s a composer’s dream come true.”

Written by Jordan Waring and produced by Chris Blackwell, Alfreda!’s debut album brings together a dream team of musicians — including live brass sections, gospel choirs, and string arrangements — to create a sound that is at once classic and totally fresh.

Jordan adds:

“Chris has elevated every track on this album. He’s the rare kind of producer who listens for the soul of a song — and then builds the world around it.”

Sinead states:

“We’re not just making records — we’re building experiences. People are craving music that moves them. That lifts them. That feels alive. Alfreda! delivers all of that and more.”

Described as Tina Turner meets Aretha Franklin meets Amy Winehouse — crossed with the unmistakable voice of Alfreda Gerald, Fate Will Have It is an explosive, emotionally rich statement of empowerment, heartbreak, and truth.

With this signing, Waring Records is staking its place as a new home for artists who are bold, soulful, and unforgettable.