Entertainment
GameStop Canada Acquired by Stephan Tetrault
French-Canadian entrepreneur Stephan Tetrault has officially acquired Electronics Boutique Canada Inc., also known as GameStop Canada.
Stephan Tetrault, a prominent French-Canadian entrepreneur and longtime leader in the collectibles and entertainment space, has officially acquired Electronics Boutique Canada Inc., also known as GameStop Canada, from GameStop Global Holdings S.A.R.L.
The acquisition marks a new chapter for the Canadian retailer, which will relaunch as EB Games Canada—a beloved and iconic name many Canadian gamers still associate with their earliest gaming experiences.
The move reflects a commitment to revitalizing Canada’s gaming retail scene, bringing renewed focus to customer experience, collector culture, and the unique preferences of Canadian gamers.
Stephan Tetrault, Owner and CEO of the newly rebranded EB Games Canada, comments:
“This isn’t just a business decision—it’s about bringing something back that Canadians truly loved. We’re going to build something special here, with community, nostalgia, and innovation at its heart.”
EB Games Canada, which had originally been rebranded to GameStop Canada in 2021, will now return to its roots with a fresh identity that merges classic elements with modern retail experiences. Plans for the revamped EB Games include enhanced in-store events, expanded product lines, deeper integration with pop culture brands, and a renewed focus on Canadians.
Jim Tyo, President, GameStop Canada, adds:
“We want EB Games Canada to be more than a store—we want it to be the hub for gaming and fandom culture across Canada. This is about passion, and that’s what’s going to drive every decision we make.”
The transition to EB Games Canada will roll out nationwide over the coming months, including updated store signage, a redesigned website, and new branding across digital and social platforms, all in order to enhance customer experience.
As part of this acquisition, Stephan Tetrault was supported by HNA, which acted as M&A and financial advisors.
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