TikTok & Sony Music Publishing Partner with SXSW London

South by Southwest (SXSW) London has announced 10 new partners for its inaugural European event, taking place across Shoreditch from June 2-7, 2025. Partnerships involve a range of bespoke activations from Bellwethers Group, Notion, Sage & Jester, Sony Music Publishing and TikTok, as well as conference track sponsorship from AVEVA, Frog, Globant, Sportico and Supercell.

Joining as a Major Sustainability Partner, Bellwethers Group will host a range of events in ‘Climate & Nature House’ at Shoreditch’s Bersey Warehouse, including transformative conversations and cultural events focused on building a resilient, green future. Notion, Sage & Jester and TikTok, who each join as Official Brand Partners, will be stationed at the Truman Brewery, Ely’s Yard and the Hoxton Hotel, respectively, hosting a range of events throughout the festival. Sony Music Publishing, an Official Music Partner and the world’s number one music publisher, will host a special music showcase and main stage music programme.

Set to become Europe’s leading platform for cross-industry collaboration, networking and new ideas, the SXSW London conference will bring together leaders from across the business, technology and cultural sectors for six days of presentations, panels and networking. The conference is split across 23 conference tracks, with track sponsors announced today including: AVEVA, presenting ‘AI, Robotics and Automation’; Frog, presenting ‘2050 Future Thinking’; Globant, presenting ‘Frontier Technologies’; Sportico, presenting ‘Sport’; and Supercell, presenting ‘Gaming’.

Sam O’Shaughnessy, Head of Partnerships, SXSW London, said:

“These partners are an integral part of the SXSW London festival, working to enhance the experience for our badge holders and delegates – we are thankful to all our partners for their support with the inaugural London event!”

Kris Boger, General Manager, TikTok UK, Global Business Solutions, said:

“TikTok is delighted to partner with SXSW for their very first London Festival. TikTok is the home of creativity, entertainment, music and culture – it’s where people come to be inspired. At SXSW London we will be on stage and at the TikTok House discussing how brands, creators and our community can ‘Be What Happens Next’ on TikTok!”