Industry
Official Community Acquires Auteur Research
Official Community has announced the acquisition of Auteur Research, the music marketing and publicity firm founded by Adam Bentley in 2009.
Official Community, a premier artist-led data and e-commerce platform with next-level fan engagement tools and offers, is proud to announce the acquisition of Auteur Research, the acclaimed music marketing and publicity firm founded by Adam Bentley in 2009. This strategic move strengthens Official Community’s position as a leader in All Media Marketing, offering a unified, customizable platform for artists to grow their careers and deepen connections with fans.
CEO of Official Community, Ron Thomson, states:
“Artists need more than just visibility; they need meaningful engagement with their audience. By acquiring Auteur Research, we’re reinforcing our commitment to providing artists with a comprehensive approach to career growth—one that integrates marketing, PR, digital strategy, and fan engagement. This is a defining moment for the future of music marketing.”
Auteur Research brings more than 16 years of innovation and excellence in music marketing, with services ranging from online PR and digital strategy to playlisting, distribution coordination, and label services. Under the leadership of founder Adam Bentley, Auteur has driven campaigns for renowned artists and labels including Arkells, The Dirty Nil, Silverstein, Lights, Danko Jones, Big Wreck, Julian Taylor, Sony Music, Universal Music, Warner Music, Wax Records, Sonic Unyon Records, and Dine Alone Records.
Bentley adds:
“In 2025, the need for diverse connectivity methods is more crucial than ever. Bringing them all under one roof offers customizable options tailored to each artist’s unique voice and journey. Since founding Auteur Research, my mission has been to make sure real people hear the artists we represent. Partnering with Official Community is a powerful step forward—an opportunity to amplify that mission at scale.
“Auteur Research is home to a talented team of experts: Anna Alger, Ava Muir, Kristin Archer, and Tami Bentley. Each team member brings a unique set of skills and deep knowledge of music marketing, forward-thinking strategy, and hands-on PR to the table. Together, we’ve built a dynamic, collaborative environment that fuels innovation and excellence in every project.”
Official Community empowers artists, athletes, and entertainers with customizable digital experiences that foster deep fan connections and unlock new revenue streams. The integration of Auteur’s marketing expertise positions Official Community as a comprehensive solution tailored to the realities of today’s fast-evolving entertainment landscape.
As the music industry continues to evolve—with streaming, social media, and digital content at the forefront—this acquisition offers artists a powerful, end-to-end platform to build sustainable, long-term careers.
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