SXSW London Reveals Next Wave of Conference Programming

South by Southwest (SXSW) London has announced the latest conference programming line-up at its European debut, June 2-7, 2025. Set to become Europe’s leading platform for cross-industry collaboration and networking, the SXSW London conference will bring together leaders from across the business, technology and cultural sectors for 6 days of presentations, panels and networking in Shoreditch, London.

With a focus on the unexpected conversations that take place when a broad range of industry leaders come together on and off-stage, the SXSW London conference will explore 24 tracks with themes from AI and robotics through to fintech and the creator economy. Thought-starting sessions and speakers will include:

• The Future of Human-AI Collaboration – CEO of Wayve, Alex Kendall, discusses how AI-powered driving will shape the future of urban mobility.
• The Livestreaming Economy – CEO of Twitch Dan Clancy describes how creators and communities are changing the way we consume media.
• The Science of Immortality explores the evolving frontiers of ageing and human longevity with hosts Lucie Cave, Katherine Ryan and Nichola Conlon.
• Lights Out with Formula One and the LEGO Group discusses how to build immersive and relevant brand experiences with Julia Goldin, CMO of The LEGO Group and Emily Prazer, Chief Commercial Officer of Formula One.
• Gillian Anderson, actor, writer and activist is a keynote speaker at the Screen Festival, speaking to her multi-disciplinary career.
• ABBA’s Björn Ulvaeus will reveal how technology is shaping music.
• Stephane Decroix, VP, Tencent Games, on how video gaming is disrupting the entertainment industry.
• Softbank Managing Partner, Sumer Juneja, on the new venture capital era.
• Anna Bateson, CEO of The Guardian, on the state of the fourth estate.
• Also confirmed: Sir Ben Ainslie, four-time Olympic gold medallist and Victor Riparbelli, Co-Founder and CEO of Synthesia.

The SXSW London conference is the only event in Europe to deliver a future-focused programme that brings together leaders from across the business, tech, media, entertainment, arts and fashion sectors. Technology, a core focus of the conference programme, will be contextualized by exploring its impact on a broad range of industries – with a particular focus on its role in the creative economy.

Attendees from this broad set of backgrounds will gain the opportunity to network across multiple industries, as well as within their own, creating the unexpected collaborations that SXSW London believes are key to success in today’s economy. Thought-provoking conference sessions will aim to feature participants from multiple sectors, providing attendees with a unique mix of discovery and opportunity across industries, experiences and backgrounds.

Max Alexander, CEO of SXSW London, said:

“By bringing together diverse disciplines and voices across our stages, SXSW London will debate the biggest opportunities, disruptions, and threats faced by business and society in a spirit of creativity and optimism. Global leaders from multiple sectors will foster an environment where groundbreaking ideas flourish, and industries can grow. We want to inspire our SXSW London attendees to think differently.”

Katy Arnander, Director of Programming at SXSW London, said:

“SXSW London will serve as a unique platform for networking, learning and collaboration in one of the most important capital cities in the world. We will offer direct access to industry leaders and pioneers from across the world and our speakers and artists will provide unparalleled insights into the trends shaping the worlds of business and culture.”