Spencer Charnas Launches ‘Pretty Evil’ Personal Care & Cosmetics Brand

Spencer Charnas, horror icon, creative mastermind and frontman of theatrical, horror-themed metal powerhouse Ice Nine Kills, today announces the launch of Pretty Evil—a sinister new brand that redefines high-performance personal care and cosmetics for those who live for the limelight… or the moonlight. The brand makes its debut with a killer first collection inspired by the theatrical flair and horror-fused ethos of Ice Nine Kills.

Developed with elite chemists in the USA, Pretty Evil is war paint for the wicked. Designed to hold up under stage lights, sweaty mosh pits, or moonlit murder sprees, the debut collection includes make-up and haircare products that promise durability, intensity, and cruelty-free confidence.

Speaking on the announcement and the launch of his exciting new venture, Spencer Charnas shares:

“The passion and care we put into Ice Nine Kills is reflected back in the unwavering support from our beloved Psychos. We’ve launched Pretty Evil with careful strangulation consideration. I consulted with high-end industry pros, undertaking a meticulous dismemberment process to ensure this is built to last. Would I be caught dead in Pretty Evil? Absolutely. And so should you.”

‘Pretty Evil’ cosmetics, phot by Alexander Bemis

The debut collection from Pretty Evil includes:

DIE-LINER – Define and accentuate eyes. Die-Liner in RAVEN is a rich, high-pigmented black eyeliner designed to make a statement. This unisex eyeliner delivers intense, long-lasting colour that won’t fade – a versatile product for everything from a natural look or while performing.

LIQUID LIPSTICK – Full-pigment liquid lipstick for those who aren’t afraid to stand out. Formulated to last all day, this unisex formula delivers bold, saturated colour that lasts through every adventure or performance. Goes on as a smooth liquid, dries to a comfortable, matte finish.

WELCOME TO HORRORWOOD EYESHADOW PALETTE – Create limitless looks with this universal eyeshadow palette designed to break beauty rules. WELCOME TO HORRORWOOD contains fifteen versatile shades to create looks from wearable natural, smoky to vibrant eye-catching styles. Featuring high-pigment matte and shimmer shades.

DEVIL’S ‘DO – GRIM GRIP – You’re going to have to give the Devil his ‘Do with this high hold, high shine pomade. Its hybrid formula has the instant flexible forming of a wax, with the perfectly set look of a gel. Having a scent profile reminiscent of secluded woods by the sea, you’re sure to raise more than just some eyebrows. The firm hold will keep you looking sharp through even the most violent of nights.

Each product has been rigorously tested and field-proven ensuring it meets the high standards of performers and fans alike. Pretty Evil is here to prove that beauty is indeed in the eye of the beheader. Get yours before it’s gone from prettyevil.co