Reigning Phoenix Music Launches Label Imprint Perception; Signs Serious Black

Reigning Phoenix Music proudly introduces PERCEPTION, its latest label imprint. Following the success of ROAR, a sub-label dedicated to emerging talents and artists, PERCEPTION is set to provide a strong foundation for regionally and stylistically leading bands with high growth potential.

Jochen Richert, managing director of RPM Europe, shares his vision for PERCEPTION:

“My responsibilities at Reigning Phoenix Music have often taken me away from what I love most – working directly with bands, nurturing their growth, and helping them reach their full potential. With PERCEPTION, I now can dive back into artist development, which I’m truly excited about. Of course, my main mission remains unchanged: to help Reigning Phoenix Music to become one of the leading metal labels in the world.”

To celebrate the birth of RPM’s new sibling, PERCEPTION proudly announces its first signing – one that perfectly embodies the label’s core value of passion, professionalism, and ambition: SERIOUS BLACK.

More than ten years of SERIOUS BLACK and highly melodic power metal with the license to create hymns: since 2014, the band, led by bassist Mario Lochert, have been delighting fans not only by releasing six studio albums so far, but also by frequently playing much-lauded concerts and festival appearances, and that’s why PERCEPTION is even more proud to begin its journey by signing such a well-known act.

Lochert comments:

“We’re really happy, and we couldn’t have found a better partner than Reigning Phoenix Music as they greatly combine expertise and experience. We have a comfortable new surrounding, and re-connecting with old companions makes this new union even more special to us: Everything that belongs together comes together over and over again.”

Perception (by Reigning Phoenix Music)

Jochen Richert, as PERCEPTION A&R, adds:

“Mario and Dominik (Sebastian; guitars) are incredibly passionate about SERIOUS BLACK, and that’s exactly what it takes to elevate this band even further. They are built for the top tier of power metal – with outstanding songwriting and an electrifying stage presence already in place. We’ll make sure they reach the level they truly belong to: the very top of the scene!”