Greater Than Distribution Partners with Arctic Fox on Limited Edition Hair Dye & Accessories

Greater Than Distribution and Arctic Fox have partnered on a limited edition collection of hair dye and accessories. The collection includes five hair dyes packaged in boxes featuring artwork from Greater Than Distribution’s “Music Discovery Tour,” created by globally recognized artist Trevor Andrew, aka Trouble Andrew. Each dye colour (Poison, Frose, Cosmic Sunshine, Blue Jean Baby, and Emerald Fortune) also mirrors the branding of the “Music Discovery Tour.” The collection will be available this spring on Arctic Fox’s website and Greater Than’s online shop.

One of the Scouting for Stars® featured tour artists, Jules Walcott, recently revealed Arctic Fox’s new hair colour, Witches’ Delight, at SXSW after an exclusive video shoot directed by award-winning filmmaker Richard Reens, featuring celebrity hairstylist Clyde Haygood. Moreover, Arctic Fox has announced a Jules Walcott Remix collection of three hair dyes (Virgin Pink, Aurora’s Kiss, and Purple Madness). The collaboration will be available starting this spring.

Erin Isaac, Director of Marketing at Arctic Fox, states:

“Arctic Fox is so excited to support emerging talent and an artist like Jules, who is recognized for her bright pink hair; it just makes sense.”

Greater Than Distribution’s co-CEO Paula Moore adds:

“Jules is the perfect fit for Arctic Fox and we’re so excited to see this partnership come together, especially since she has been using their Virgin Pink hair dye since she was a teenager.”

Last month, Greater Than Distribution launched Scouting for Stars®, a first-of-its-kind nationwide music experience tour in partnership with Simon®. The Scouting for Stars® tour provides a venue for aspiring talent to connect with music artists, gain new songwriting skills and insight, learn from music industry executives what it takes to make it in the business, and draw inspiration from some of today’s hottest up-and-coming artists. The Scouting for Stars® tour is part of Greater Than Distribution’s “Music Discovery Tour,” which is stopping at campuses and creative hot spots around the country. This pioneering tour features performances from a revolving lineup of more than 150 handpicked rising artists, including Jules Walcott, Tealousy, Karma, Nicolas McCoppin, Izabela Rose, and Kevin Woo, many of whom are recognized through their growing fanbase reach on multiple social media platforms. In addition to the performances and workshops, each stop also includes a talent search.

Arctic Fox Hair Scrunchie Designs

Led by Greater Than Co-CEOs, music legend Randy Jackson and A&R expert Paula Moore, the 20-city “Music Discovery Tour” gives Gen Z a front row seat to all aspects of the music industry at Simon malls, campuses, and creative hot spots across the country. The Scouting for Stars® mall concerts are free for shoppers and visitors. For details about all mall stops, please visit the Scouting for Stars® website and for all of Greater Than Distribution’s Music Discovery Tour stops, visit greaterthandistribution.com.

Greater Than Distribution and Arctic Fox have also teamed up to release a limited-edition collection of scrunchies featuring the Scouting for Stars® tour art. These exclusive accessories launch this week at SXSW in Austin, Texas. Arctic Fox is also supplying hair care bundles for every Style Haul giveaway throughout the Scouting for Stars tour, along with hair dye, hair care products, and nail polish for gifting at SXSW. Additionally, Arctic Fox has graciously provided tour support, tour wardrobe, and beauty products to artists participating in the tour.