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Lori Goes “Deeper” with Upcoming Hyper-Pop Single out February 7th

Alternative pop singer-songwriter Lori is pleased to announce her return with the new single “Deeper” set for release on February 7th.

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Lori, photo by Keira Anee
Lori, photo by Keira Anee

Sheffield alt-pop solo artist Lori has announced her forthcoming single “Deeper.” Out February 7th, the record brings with it a new electronic sound, bigger beats and a clear nod to ’90s-inspired dance.

The single is already a sign that Lori is moving in a new space and direction since her debut EP, I’m Still Here. Its title track is a survivor anthem, speaking to those fighting through turbulent times, while the single Release Me made electro-pop-shaped waves from Radio X to KALX (USA).

Contrastingly, the new music is much more than a re-frame. It is upbeat and fierce, and the only familiarity is Lori’s ability to eloquently deliver, with solid programming, haunting vocal melodies, and big hooks.

Lori explains:

“Since starting DJing I’ve taken a real interest in production and making music for myself, rather than what I think the industry wants. My new music is the type of music I love to listen to, dance, and sing along to.

Influenced by artists including Charlie XCX, Kim Petras, and Shygirl the new single will be celebrated at a sold-out release party show held at a secret location on Saturday, February 8th.

Lori “Deeper” single artwork

Lori “Deeper” single artwork

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